Diamonds Are A Girl’s Best Friend

High Concept for a Spring 2018 Campaign
at Levy Jewelers

Photoshop

Challenge
Create a high concept for a season retail display.

Process
After choosing Levy Jewelers, I researched vintage celebrities associated with diamonds, and immediately thought audiences would associate Marilyn Monroe with a jewelery brand.

Concept
“Diamonds Are A Girl’s Best Friend” is a campaign focused on embracing all things spring, pink, and of course diamond. Screens will be situated within retail windows and with projectors located along the awnings located on the exterior of the store. Marilyn Monroe projections will show her singing and dancing to the infamous scene from How to Marry a Millionaire while featuring this year’s spring line of diamonds from Levy Jewelers.

Final Presentation